Cameron Davidson

THE book of inspiration has arrived!

The newest edition of 200 BEST AD PHOTOGRAPHERS WORLDWIDE was recently published and delivered to creatives around the world.

Quite a few friends and colleagues are in the book. Several were honored for inclusion for the second or third time. Which is very impressive! The book is full of amazing work.

Friends/Colleagues that made the cut include:

Jim Fiscus, Randal Ford, Paul Ross Jones, Julian Calverley, Dean Alexander and Peter Yang.

I am also happy to announce that yours truly was invited to be a part of the 2010 Edition.

Two of my images were selected, both of them are low-level aerials.. One was shot for Vanity Fair and the other was a promotional image I shot in New York City.

My first photographic heros were Jay Maisel, Pete Turner and Eric Meola.

When I started shooting in high school, I lived in a small town in central Michigan. My two choices for color film in those days were Agfachrome CT-18 and Kodachrome II. Both needed to be sent to the lab by U.S. Mail. I’d scour the back pages of Modern Photography to find the best deal for Agfachrome or Kodachrome mailers or the film/combo package that some dealers offered. As a high school student with little funds, I usually would go for a three-pack or ten-pack and try to make every image count. I’d spend my evenings studying the yearly photo annuals of U.S. Camera and Popular Photography. The people whose photographs touched me were Hiro, Arnold Newman, Bruce Davidson, Pete Turner and Jay Maisel. I wrote Hiro about interning at his New York Studio and he sent me a gracious note asking me to stop by the studio when I came to New York.

I choked about going to New York on my own with no financial support. Instead I headed to DC and the Corcoran School of Art and started working at Charlie Scheer’s National Camera near the White House where I met my next set of influences. Frank Johnston of the Washington Post and Fred Ward of the Geographic were mentors of sorts to me along with the wonderful Fred Maroon. All of them influenced my approach and style. Frank shot B&W for the Post, but Fred Maroon and Fred Ward were masters of Kodachrome. My heros shot Kodachrome, the Geographic used Kodachrome with a special messenger run for their film at the Gaithersburg, Maryland processing facility. Kodachrome was the film to use. I remember “RUSH” processing of Kodachrome. You would drive your film to the Gaithersburg lab, hand it over with a store film envelope to someone who reluctantly met you at the side door and then you could pick it up the next morning or have it delivered to your camera store. I also remember shooting 120 Kodachrome for an editorial feature, waiting a week for the processed film and then shipping by FedEx the selects to the photo editor in New York. I can not imagine doing that these days.

Copyright Jay Maisel

How can a film influence a style or approach? The beauty and simplicity of Kodachrome was, you knew what to expect. If you shot under fluorescent lighting you added a 30 or 40 magenta filter and nine times out of ten, you were good to go. If you needed a little pop for color at sunset or in the afterglow, you added a bit more magenta. Usually a twenty would do it. In the early morning pre-sunrise mist, Kodachrome would give you soft colors. In crisp sunlight with bright colors you were good. Add a polarizing filter and underexpose by a half-stop and you were golden.

When I look at my pictures from High School, I see the beginnings of my style. The use of empty space with graphic patterns and always influenced by color or form. Kodachrome helped me achieve my early style by allowing me to trust its consistency and bold colors. Now that Kodak has announced the retirement of Kodachrome, you hear of people buying up as much of it as possible at often prices that seem foolish. Yes, I have a stash of Kodachrome 64 and I plan to shoot it this fall in Haiti. I’ll send it off to Dwayne’s in Kansas and wait patiently to open that box of mounted slides for the last time. When Kodachrome 25 was announced, I recall professionals in DC coming into National Camera and buying up as much of the Kodachrome II as they afford. Seems like history is repeating itself.

Alex Webb, Bill Allard, David Alan Harvey and Medford Taylor were all Kodachrome users. Their photography showed me how to use Kodachrome in low-light and to push past the cliche colors into a softer palette.
In the past I’ve written small posts about scanning Kodachrome transparencies and on the amazing collection of 4×5 Kodachromes from shot during the forties that can be seen at the Shorpy’s web site. Take a look at the collection of images at Shorpy’s. Kodachrome on 4×5 is amazing: clean rich blacks, intense skies and a smoothness that you can only come from large format.

Kodak has decided to retire Kodachrome and Dwayne’s will continue to process the film through December of next year.

My friend Susanne Sease along with Amanda Sosa Stone have written the must-have, must-read, must-pass-on definitive book on how to launch and sustain a career in photography.

I’ve known Suzanne for years.  Her guidance and suggestions to me have been helpful and on target.  The current redesign of my logo, promotional brochures and email blasts all came about from her suggestions to work with Nadine Brown of Brand Envy.

This is the book that I wish was written twenty-years ago.  Tightly edited filled with interesting and informative tidbits, it will stay on my desk.  I just ordered a second copy to give to my first assistant.

Click on the jpeg of the book to go to Amazon to purchase or click here.

My friend Mark, a photographer in Nashville, sent me this video link.

I’ve seen it before. It is wild.

Alison Zavos is a photographer and photo editor. Recently, she started a blog, Feature Shoot, focusing on emerging and known photographers. The work runs the gamut from Susanna Raab’s fine art and journalism images to unknown young shooters in New York and across the country.

Alison wrote me a couple of weeks ago about her blog and I like what she is showing. Her sense of discovery is similar to Rachel Hulin’s. Alsion asked if I would consider an interview and presenting work. I like where she is going with this blog an how she is positioning it to be a resource for picture editors and art directors.

I plan to keep my eye on this site and enjoy the work Alison presents.